Another of Pitman's business units is the Newspaper Division, now managed by Vice President Brad Brown. Again the improved overall economy is aiding newspapers in making a strong recovery, and as the advertising picture improves, the outlook for the newspaper business should brighten. Increased use of color and increased acceptance of computer-to-plate by many small to medium-large newspapers will strengthen the market. On the other hand, consideration of alternative advertising media options, especially electronic and internet approaches will continue to challenge the newspaper industry.